canny granny

Strap Hanger Ad Strategy

An advertising world first has been launched in London - pitvertising.

The innovative new concept uses digital TV screens built into the armpits of shirts with a hired team of ‘Pitvertisers’ sent out into the streets of London to test the new medium.

I must say it would be a lot more interesting if classic movies, or reruns of old TV shows, could be played on the screens. It would certainly make the journey less monotonous.

Passers-by were reportedly amazed by the new marketing tactic - some were clearly impressed; but others thought it the pits…